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Business Basics for Equine Businesses: Basic Strategic Plan

December 18, 2016
Stable Management

A strategic plan can creates a roadmap for success. A well-written strategic plan provides direction and focus for the owner, manager and any employees.

“A strategic plan outlines how you plan to compete in the marketplace and how to become more desirable compared to others with a similar business model,” said Bruce Mandeville,a professor of equine science at Otterbein University in Westerville, Ohio, and a two-time Olympian for the Canadian Equestrian Team competing in Three-Day Eventing. 

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