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Eventer Seeking Help with Research Study on Sport Horse Marketing

January 20, 2017
Eventing Nation

In addition to being an avid eventer and reigning champion of the Hagyard Midsouth P3D, Michael Willham is a Senior at Otterbein University. He is double majoring in Management and Business Administration with minors in Marketing, Economics and Finance, and on top of all that somehow finds the time to crank out the occasional article for EN as well!

Every now and again, his two worlds collide. To earn “Distinction” upon graduation this spring, Michael is conducting a research study aimed at discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.

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