Tracy Hedrick ’99 has a passion for music. And even though she says she has no musical talent, she has been making a name for herself in the music industry, marketing amphitheater, arena and stadium events for more than 16 years.
As a student, Hedrick’s passion for music led her to Otterbein University’s student-run radio station, WOBN 97.5FM, where she discovered there was a lack of live music promotion on campus.
“I found my niche in promoting,” Hedrick said. “We put on local-band concerts on campus, promoted the events during air shifts and people would come to campus for the concerts. It was a very hands-on experience - we used own imaginations and the resources available to us at Otterbein.”
In the summer of 1998, Hedrick’s advisor, former communication professor John Buckles, helped her land a part-time job at the former Polaris Amphitheater. Here, her career in music, artist and event promotion would take shape as she coordinated press coverage, press releases and show marketing, as well as working long nights at concerts.
Hedrick’s part-time job would become full time after graduation in 1999. And after 12 years serving as the director of marketing for Live Nation, which operated Germain (formerly Polaris) Amphitheater until it closed in 2007, Hedrick sought a career change in 2010 and moved to the Dominican Republic.
For two years, she served on the executive committee to open the first Hard Rock Hotel and Casino in Latin America and all-inclusive resort in the world. As a brand ambassador, she mentored staff and directors, as well as marketed the property to guests. Hedrick said this experience was a new challenge for her, and it also allowed her to get involved in the community.
“I got involved in philanthropy projects, specifically volunteering at orphanages in the Dominican Republic,” she said. “Just to be a part of that community was very rewarding.”
In 2012, Hedrick returned to the United States and resumed marketing role in the music industry. In 2013, she produced the first-ever Concert for Kidd’s Kids, founded by syndicated, morning show personality Kidd Kraddick at House of Blues in Dallas, TX. She currently serves as Elev8 Global Entertainment’s Tour Marketing Director, representing internationally-known artist Yanni’s 2014 North American Tour. She also continues to marketing for Columbus-area arenas.
In spring of 2014, Hedrick had the opportunity to share her experiences with music and business students at Otterbein. She said her biggest message to students is “to network, meet new people and get out there. Be well versed in the industry and don’t limit yourself,” she advised.