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Spotlights

Otterbein senior Abby Dawson achieves dream career after dream internship

Otterbein senior Abby Dawson achieves dream career after dream internship


By Brian Hammel ’18

 

Weekly trips to New York City, keeping up with the hottest blogs, assisting in celebrity gift-giving and providing support for the largest fashion show in the world are all in a day’s work for public relations senior Abby Dawson. Dawson currently serves as the Brand Communications and Events intern at Victoria’s Secret. Her hardwork and passion for the brand has led to an offer to become Victoria’s Secret PR Coordinator upon graduation.

Dawson was no stranger to the brand when she joined the department this past fall. 

“I interned with the Victoria’s Secret Digital Marking Team in the summer of 2016,” she said. “During this time, I made it a priority to network with as many people as possible.” 

One of the connections Dawson made was with a woman who worked on the brand communication and events team —the team that handles Victoria’s Secret public relations. She expressed interest in a fall internship with the PR team. Before she knew it, an email from HR appeared in her inbox. She replied to the email, interviewed and accepted the position one week later. 

Before working at Victoria’s Secret, Dawson gained internship experience at Otterbein and in the Central Ohio area. She worked at OhioHealth in the marketing and communications department, the Otterbein University marketing and communications department and for Lisa Panos Life Coaching. 

Dawson has gained PR experience as the president of PRSSA and through experiential learning opportunities, such as visiting Washington, D.C., to attend a White House press briefing, meet reporters and network with professionals. 

Dawson credits her past experiences and adventurous personality as the reason why she landed the internship at Victoria’s Secret.

“Don’t be picky [about your internships] and trust the process,” she said. “I knew basically nothing about digital marketing when I started, but I took the opportunity because I knew it would provide really great experience and help me get my foot in the door of such a competitive company.” 

Being passionate, perceptive and eager to learn led Dawson to intern for her dream company, and her dream job offer.

“Always be passionate about what you’re doing,” she said, “you can be the smartest person in the world, but if you aren’t passionate about the industry or the company, it will show!” 

 

Learn more about Otterbein’s Department of Communication.