Otterbein University Names New Vice President for Enrollment Management
December 12, 2011
Westerville, OH—Otterbein University has named Jefferson Blackburn-Smith to be its new vice president for enrollment management. He comes to Otterbein from The Ohio State University, where he has been the senior associate director of undergraduate admission and first year experience for seven years. He will begin March 1, 2012.
“I am delighted to join the Otterbein community. Everyone I met during my time on campus was open and welcoming and had a passionate belief in what Otterbein is and what it could be. I look forward to working with Otterbein students, faculty and staff to help the University reach its goals,” said Blackburn-Smith.
“Jefferson brings an interesting and compelling set of skills and experiences to Otterbein. He is widely regarded as one of the most successful enrollment management experts in the country, and he has ties to schools and guidance counselors throughout the state of Ohio. His leadership will be essential in helping us meet our strategic goals as an institution,” said Otterbein President Kathy A. Krendl.
Blackburn-Smith joined the Office of Undergraduate Admission and First Year Experience at OSU in 1995, serving as assistant director of telecounseling and associate director before becoming senior associate director in 2004.
Between 2004 and 2011, Blackburn-Smith developed and implemented long-term and annual strategic undergraduate recruitment plans that achieved a 74 percent increase in applications, 32 percent increase in enrollment of students of color, 8.6 percent increase in non-resident enrollment, and 3.8 percent increase in international student enrollment. During this time under his leadership OSU also saw a 4.8 percent increase in first year student retention, as well an increase in the academic profile of incoming classes.
While at OSU, Blackburn-Smith served on the College Board EPS User’s Group, College Board Forum Programming Committee, Ohio ACT Research Committee, Ohio ACT Council and ACT Model User’s Group.
Blackburn-Smith was previously vice president of marketing for The Hayward Company and general sales manager for International Readers Service Bureau, Inc. He earned his bachelor’s and master’s degrees in English from OSU.
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