February 11, 2013
Westerville, OH—In an effort to bring awareness to controversial advertisements used during the Super Bowl, Drug Free Action Alliance (DFAA), has partnered up with Otterbein.TV to make a media literacy interactive video to inform more than 42,000 students nationwide.
Teens across the country participated in The Big Bowl Breakdown, a media literacy classroom informational video, on Monday, Feb. 4. The purpose was to inform students on how companies use various advertising techniques to get the consumers to buy their products.
Otterbein.TV will be given a check of $500 for their work on the Big Bowl Breakdown video. Their efforts will be recognized at 4 p.m. on Feb. 12 at the Communications Department, 33 Collegeview Rd.
According to Alcohol Marketing and Youth, “Sixth- and seventh-graders exposed to high levels of alcohol advertising are 50 percent more likely to drink than children with low exposure to such marketing.” This age group is the main target audience that the Big Bowl Breakdown addressed.
“We are delighted that Otterbein students have brought a fresh, youthful approach to educating young people on the importance of media literacy,” said Marcie Seidel, DFAA executive director. “Commercials are a powerful medium in today’s culture. They can help shape attitudes and behaviors. Drug Free Action Alliance in partnership with Otterbein University is using the Super Bowl commercials to encourage young people to think critically about advertisements.”
Drug Free Action Alliance was started in 1987 to help bring awareness to the danger of underage drug and alcohol abuse. One of DFAA’s main purposes is to lead the way in promoting healthy lives through the prevention of substance abuse and related problems.