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Academics

Sport Management

Sport Management Major

One of the Top Programs in North America

The sport industry is one of the largest in the United States with an annual valuation of $400+ billion; globally, this figure nearly doubles.  The explosive growth of sport is reflected in the expansion of professional, semi-professional, collegiate, amateur, and youth sport leagues; sport marketing, advertising and promotional firms; community recreation centers; increased sports opportunities for all populations; and around-the-clock use of facilities for school, community, and corporate sport and entertainment activities. 

The Sport Management program provides students with a rigorous academic program and practical experiences that are oriented toward developing comprehensive leadership and technical skills that are applicable to the diverse career opportunities in the sport, recreation, and leisure industries.  The major focuses on experiential learning with students being actively engaged in the sport industry and building a professional network.  Numerous practicums and internship opportunities allow students to integrate their formal academic preparation with a semester-long work experience at home or abroad.

Students are prepared to enter the sport-business industry in areas such as marketing, public relations, sales, arena management, retail, media, event management, finance, athletic management, and many more.  The goal of the Sport Management program is not only to prepare students to be leaders in the sport industry, but to provide them with the competencies that will allow them to lead in any industry.  

The Sport Management program provides students with a rigorous academic program and practical experiences that are oriented toward developing comprehensive leadership and technical skills that are applicable to the diverse career opportunities in the sport, recreation, and leisure industries.  The major focuses on experiential learning with students being actively engaged in the sport industry and building a professional network.  Numerous practicums and internship opportunities allow students to integrate their formal academic preparation with a semester-long work experience at home or abroad.

Students are prepared to enter the sport-business industry in areas such as marketing, public relations, sales, arena management, retail, law, media, event management, finance, athletic management, and many more.  The goal of the SMGT program is not only to prepare students to be leaders in the sport industry, but to provide them with the competencies that will allow them to lead in any industry.  

About the Program

Otterbein’s Sport Management program is listed on the North American Society for Sport Management’s website. Our curriculum focuses on the following core content areas in sport: 

  • Leadership and Ethics
  • Legal Aspects of Sport
  • Marketing
  • Event Management
  • Facility Design and Management
  • Finance and Economics
  • Internship Experience
  • Globalization of Sport
  • Sport Psychology and Sociology

These core content areas are aimed at providing students with the knowledge and practical experiences necessary for pursuing a career in sport management.
An interdisciplinary knowledge base with the practical application of that knowledge through field experiences, internships, classroom activities, and case studies are emphasized. An internship in an approved setting supervised by a specialist in the field is required.


Recommended Minors

  • Business Administration 
  • Accounting
  • Economics
  • Finance
  • Marketing
  • Leadership
  • Public Relations
  • Communication Studies
  • Sports Communication
  • Legal Studies
  • Psychology

Sport Management Minor

Sport Management is an interdisciplinary field of study which emphasizes a broad understanding of both sport and business. The goal of the Sport Management minor is to encourage the development of this interdisciplinary knowledge base and provide the students with the practical skills necessary for successful careers in management, promotion, administration, marketing, organizing and leading a sport business or organization. Click here for a list of courses required for the minor.

Program Contact

Dr. Teri Walter

Resources

Checklist/Four Year Plan of Requirements for Sport Management Major

/ Department of Health and Sport Sciences

Center of Health & Sport Sciences 
New Location:
140 Center Street 

Annette Boose

p/ 614.823.3528
e/ aharting@otterbein.edu

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