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Future Students

Module 3

Module 3

< Non-Profit Leadership Certificate

Module 3 provides training in crucial communication skills and concludes with a discussion of ethical practice in the nonprofit world.

Session 7: Communication, Public Relations and Marketing

Friday:

  • Overview and models of branding, marketing and PR strategies

Saturday:

  • Creating consistent content: defining the message, organization and audience
  • Using your content in print, web and social media contexts
  • Storyboarding: using audio and video to tell an effective story
  • Creating events for promotion and fundraising
  • Monitoring your media
Session 8: Interacting with Media and the Public

Friday:

  • Educating the public
  • Issues advocacy

Saturday:

  • Media relations
  • Creating an "elevator speech"
  • Creating a speaker's bureau
  • Producing videos for promotion and instruction
Session 9: Ethics and Future Directions 

Friday: :

  • Leadership ethics for nonprofits

Saturday::

  • Capstone presentations: learning goals, impacts and future directions
  • Panel of local nonprofit professionals
  • Wrap-up
  • Awarding of certificates

Questions?
Lisa Lee
llee@otterbein.edu
614.823.1420