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Jengo's Job Search Tips

Tip #6: Develop a Job Fair "Elevator Speech"

You step into the hubbub of the career fair, take a deep breath, and make your way toward a representative from the top company on your personal list. This is the company you may want to work for, and the woman you are approaching is the first gatekeeper. You make eye contact, smile, and say "hi." You've practiced a firm handshake. And then . . . you're on. Here's what should happen next.

1. Develop a short introduction, similar to a brief "commercial" that allows you to sell yourself. Some people refer to it as an "elevator speech," a personal presentation just long enough to say to someone in an elevator before they reach their floor.
2. Follow this formula: name, class (senior, junior), major, opportunities that you are seeking, any relevant work experience (work, internship, volunteer service), and highlights of skills and strengths.
3. Tailor your introduction to each employer based on good research and knowledge of each company. How will you fit with the company? Do your research before the career fair. Most companies have web sites that provide information about their products and services.
4. Ask an engaging question. End your introduction by asking a focused question that will engage the employer in conversation such as, "Could you tell me more about the new (product) you are developing?" or "Could you tell me more about your financial management training program?"
5. Avoid asking what the company does, asking if the company has any jobs, and saying you would be willing to do anything at the company.
6. Practice your introduction. "Winging it" is not a very wise plan of action, especially when a potential job is at stake. You'll project confidence and charisma during your introduction if you are comfortable with what you are saying.
7. Incorporate positive nonverbal communications, such as eye contact, facial expressions, body language, posture, etc. A mirror, a friend, and/or a career services staff member are all good practice partners. Ask for constructive criticism and try it again.

Paraphrased from an article by Kevin Gray, an associate editor at the National Association of Colleges and Employers.