BADM 640 Marketing Management
Library Information for Your Marketing Plan:
How to Find Company Information
Databases
LexisNexis Academic - includes company snapshots, Hoover's In-Depth reports and some brief industry reports, financials, corporate hierarchy, legal information & news.
Factiva - includes company snapshots, current news, text of the Wall Street Journal, and the most business newspapers & trade journals. Mergent Industry Reports are available if you search SC=MIRAUS and (the name of the industry your need). It also allows searches by industries.
Business Source Complete - Search for an industry and then click on the the Industry Profiles link on the left.
MarketResearch.com Academic - Has primary research reports about demographics and products.
Mergent Online - Create your own company comparison reports, locate the latest Annual Reports, joint ventures and more.
Overviews of Industries
Standard & Poor's Industry Surveys
Ref HC106.6 .S74...
Provides "Current Environment" sections for 50 broad industries financial information, trends, and "How to Analyze..." a company in that industry.
Encyclopedia of Products & Industries - Manufacturing - online
Includes sections on the Market, competitors, supply chain, distribution channels, key users. current trends and a bibliography of articles and industry web sites.
Encyclopedia of American industries
Ref HC102.E53 2008 v. 1-2 and online.
Encyclopedia of emerging industries
Ref HD2324 .E527 2007 and online
American generations: Who they are and how they live
Ref HC110 .C6 M545 2005
Encyclopedia of Global Industries
Ref HD2324 .E528 2007 and online.
Market share reporter
Ref HF5410 .M35...
Statistical abstracts of the United States
Ref HA202 .S83... and online.APA style guide to electronic references online
Concise rules of APA style
Ref BF 76.7 .C66 2005
Publication manual of the American Psychological Association
Ref BF 76.7 .P83 2001
Questions? Contact Reference Librarian