Michael Levin, Professor, Department of Business, Accounting, & Economics

Michael Levin



Roush Hall 415

Michael A. Levin, Ph. D, serves as Professor of Marketing at Otterbein University in Westerville, OH. He currently is working on research projects related to resource allocation, nostalgia and products, and the indirect influence of public policy on the process of competition. Dr. Levin has published in several journals including the Journal of Business Research, International Journal of Retail and Distribution Management, the Journal of Personal Selling and Sales Management and other top Marketing journals. He has presented at several Management and Marketing conferences. Currently, Dr. Levin is co-editor for a special issue of the Journal of Marketing Analytics and, separately, Marketing Education Review. He teaches Marketing Analytics, Retail Management, and Sales. Dr. Levin remains a member of the Society for Marketing Advances’ Board of Governors

Website: http://www.marketingprof.me/ 


  • Texas Tech University, Ph.D. Marketing, 2008
  • University of Iowa, M.A. Sports Marketing, 1998
  • University of Oklahoma, B.B.A. Marketing, 1993

Research, Creative, & Professional Work

  • Research
  • Antitrust
  • Technology use
  • Market Orientation
  • Marketing Strategy
  • Public Policy


  • Journal of Business Research
  • Journal of Personal Sales and Sales Management
  • Journal of Marketing Theory & Practice
  • Journal of Marketing for Higher Education
  • Marketing Education Review
  • Journal of Global Scholars of Marketing Science'
  • International Journal of Retail and Distribution Management
  • International Journal of Sports Marketing & Sponsorship
  • College Student Journal
  • Journal for Advancement of Marketing Education
  • Marketing Management Journal
  • Affiliations & Awards


    • Won, Cengage Pride/Ferrell Teaching Innovation Award
    • Finalist, Marketing Management Association’s Master Scholar Award
    • Finalist, Cengage Pride/Ferrell Teaching Innovation Award


    • American Marketing Association
    • Society for Marketing Advances
    • Ohio Program Evaluators’ Group