Michael Levin, Professor, Business, Accounting, & Economics

Michael Levin



Roush Hall 415

Michael A. Levin, Ph. D, serves as Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on motivations to use marketing technology, as well as intellectual property and antitrust issues related to technology and retail. He has published in several journals including International Journal of Retail and Distribution Management, the Journal of Personal Selling and Sales Management and Marketing Management Journal, and has presented at several management and marketing conferences. He served as the special editor for the Marketing Education Review’s special issue on teaching innovation. He teaches integrated marketing communications, marketing analytics, retail management, and sales. Currently, he serves as the treasurer for the Ohio Program Evaluator’s Group.

Website: http://www.marketingprof.me/ 


  • Texas Tech University, Ph.D. Marketing, 2008
  • University of Iowa, M.A. Sports Marketing, 1998
  • University of Oklahoma, B.B.A. Marketing, 1993

Research, Creative, & Professional Work

  • Research
  • Antitrust
  • Technology use
  • Market Orientation
  • Marketing Strategy
  • Public Policy


  • Journal of Business Research
  • Journal of Personal Sales and Sales Management
  • Journal of Marketing Theory & Practice
  • Journal of Marketing for Higher Education
  • Marketing Education Review
  • Journal of Global Scholars of Marketing Science'
  • International Journal of Retail and Distribution Management
  • International Journal of Sports Marketing & Sponsorship
  • College Student Journal
  • Journal for Advancement of Marketing Education
  • Marketing Management Journal
  • Affiliations & Awards


    • Won, Cengage Pride/Ferrell Teaching Innovation Award
    • Finalist, Marketing Management Association’s Master Scholar Award
    • Finalist, Cengage Pride/Ferrell Teaching Innovation Award


    • American Marketing Association
    • Society for Marketing Advances
    • Ohio Program Evaluators’ Group