Founders Day of Giving Toolkit
Support your passion!
Make your gift at www.otterbein.edu/FoundersDay between 12:00 pm on April 23 through 12:00 pm on April 25 (ET). This online giving challenge is your chance to make a direct impact at Otterbein University.
Step #1 - Give your social media profile a makeover!
Step #2 - Spread the word using #FoundersDayofGiving
Become an advocate for Founders Day of Giving at www.otterbein.edu/FoundersDay so that you can track your impact. Just click “Sign Up” on the top right corner.
Use these sample messages to share the challenge with your friends:
- I just made a gift to the Otterbein through #FoundersDayofGiving! Fellow Cardinals – support what matters most to you at www.otterbein.edu/FoundersDay
- The challenge is on! Join me in supporting Otterbein students with a gift to #FoundersDayofGiving at www.otterbein.edu/FoundersDay
- I just a difference for Otterbein through #FoundersDayofGiving! Join in and support your passion by making a gift at www.otterbein.edu/FoundersDay
Step #3 - Share your story
How did Otterbein impact your life? Record a personal plea video – a short, informal “selfie” video – tell your audience why they should support the challenge.
Share your video and the challenge broadly via social media, text, email, etc. So that your network can join in the fun! Use your advocate links to generate clicks and win incentives.
Suggested language for your personal plea video (15-45 seconds):
- Introduce yourself and the Founders Day of Giving challenge
- State that you already made a gift
- Invite your friends to make a gift of any size
- Say thanks!
- Have fun with it: perfect isn’t important, enthusiasm is!