B.A. in Journalism & Media Communication

Have you ever found yourself talking out loud to the television, radio, or computer screen asking:

Who is the audience? Why are they telling this story? What would be a better multimedia method that that would make this story most compelling?

The answers to these questions might lead you to a major or minor in journalism and media communication at Otterbein. Through an integrated multimedia curriculum, you will learn valuable research and reporting skills, develop strong writing and editing techniques, and practice advanced production methods for text, audio, video, and interactive storytelling in student media organizations, lab classes, and internships.

In Journalism & Media classes you might:

  • Write and edit a campus news story.
  • Broadcast live on the air for Otterbein’s radio station, WOBN, 97.5 FM;
  • Produce and report the news and sports on Otterbein.tv, our own television station;
  • Learn how to optimize website traffic via social media and then analyze audience statistics;
  • Tell stories from inside local communities in order to advocate for social change.
  • Design your own newsletter or website.

Degree Course Topics Include:

  • Reporting and News Writing
  • Media in a Global Society
  • Race, Gender, Class and Media
Student Learning Outcomes University Learning Goals (KMERI*)
1.  Students will produce written work that meets professional industry standards. Knowledgeable
2.  Students will demonstrate competency in message construction and delivery to a variety of audiences in a variety of settings Engaged
3.  Students will demonstrate an understanding of and sensitivity to communication ethics, laws and regulations, and professional ethical standards. Responsible
4.  Students will demonstrate competency in creating argument that is informed by appropriate research and evaluation of information. Multi-literate
5.  Students will demonstrate competency in critical thinking and problem solving. Knowledgeable
6.  Students will demonstrate facileness in adapting to technological change. Inquisitive
7.  Students will demonstrate competency in the establishment and maintenance of effective relationships in a variety of contexts and for multiple purposes. Engaged

*NOTE: KMERI refers to Otterbein's learning goals. It stands for KnowledgeableMulti-literateEngagedResponsible, and Inquisitive. To learn more about KMERI, visit our University Learning Goals page.