B.A. in Public Relations

Do you like to take on leadership roles? Enjoy planning and promoting events? Have talents that include writing, speaking, and organizing? Find that you are versatile with diverse interests and want to combine them in unique ways?

The answers to these questions might lead you to major or minor in public relations at Otterbein. Beginning in your freshman year, through integrated coursework combining public relations, journalism, and other academic interest areas, you will learn valuable public relations strategies, tactics and problem-solving methods, develop strong writing skills, and plan and execute campaigns for real clients.

In Public Relations classes you might:

  • Write a press release and hold a news conference
  • Plan and execute a grand-opening event
  • Launch a campaign using social media
  • Write speeches
  • Design annual reports
  • Create an employee newsletter

Degree Course Topics Include:

  • Communication Practicum
  • Public Relations Techniques
  • Public Relations Campaign Research, Planning and Strategies
Student Learning Outcomes University Learning Goals (KMERI*)
1.  Students will produce written work that meets professional industry standards. Knowledgeable
2.  Students will demonstrate competency in message construction and delivery to a variety of audiences in a variety of settings Engaged
3.  Students will demonstrate an understanding of and sensitivity to communication ethics, laws and regulations, and professional ethical standards. Responsible
4.  Students will demonstrate competency in creating argument that is informed by appropriate research and evaluation of information. Multi-literate
5.  Students will demonstrate competency in critical thinking and problem solving. Knowledgeable
6.  Students will demonstrate facileness in adapting to technological change. Inquisitive
7.  Students will demonstrate competency in the establishment and maintenance of effective relationships in a variety of contexts and for multiple purposes. Engaged

*NOTE: KMERI refers to Otterbein's learning goals. It stands for KnowledgeableMulti-literateEngagedResponsible, and Inquisitive. To learn more about KMERI, visit our University Learning Goals page.