B.A. in Sport Management

YOUR FUTURE IN SPORT MANAGEMENT!

Want a career working in sports? We can make it happen! Our graduates have gone on to work for professional sports teams as well as many other sports/recreation/fitness-related organizations. And it’s no wonder…we have a unique curriculum, boundless experiential opportunities, individualized attention, and faculty who are passionate about seeing you succeed.

The sport industry is one of the largest in the United States with an annual valuation of $400+ billion; globally, this figure nearly doubles. The explosive growth of sport is reflected in the expansion of professional, semi-professional, amateur, and youth sport leagues; sport marketing, advertising and promotional firms; community recreation centers and country clubs; increased sports opportunities for all populations; and around the clock use of facilities for school, community, and corporate sport and entertainment activities.

At Otterbein, you’ll gain real-world experience in sport through numerous practicums and internship opportunities throughout all four years. You’ll integrate your formal academic preparation with a semester-long work experience at home or abroad. You’ll learn to communicate, problem solve, collaborate, and lead! With so much hands-on experience before you graduate, you’ll be strongly positioned to land a sports industry job in areas such as: marketing, public relations, sales, arena management, retail, law, media, broadcasting, event management, finance, athletic management, and many more. And, we’ve got the graduates to prove it! Our students have gone on to work for the Columbus Blue Jackets, Cleveland Cavaliers, Tampa Bay Buccaneers, Columbus Crew, Detroit Tigers, Philadelphia Eagles, New York Mets; the NCAA and OHSAA (Ohio High School Athletic Association); Turner Sports, IMG, and the PGA; Oakley, Dick’s Sporting Goods, and Under Armor; Lucas Oil-NASCAR and Summit Motor Speedway Park; The Ohio State University Athletic Department and Jerome Schottenstein Center Arena; and many other recreation centers, country clubs, sportsplexes, stadiums and arenas, colleges/universities, and high schools.

YOU, TOO, CAN HAVE A CAREER WORKING FOR:

  • Professional Sports Organizations
  • Sport Marketing Companies
  • Sporting Goods Manufacturers and Retailers
  • Sport Governing Bodies
  • High School and College Athletic and Recreation Departments
  • Stadium and Arena Operations
  • Sports Law Firms
  • Sports Communication
  • And More!

About the Program

The goal of the Sport Management program is not only to prepare students to be leaders in the sport industry, but to provide them with the competencies that will allow them to lead in any industry. It focuses on experiential learning with students being actively engaged in the sport industry and building a professional network.

Otterbein’s Sport Management program is listed on the North American Society for Sport Management’s website. It has been reviewed and analyzed according to 10 core content areas in sport:

  • Management and Organizations Skills
  • Ethical and Reasoning Skills
  • Legal Aspects and Governance
  • Marketing
  • Communication
  • Effective Communication through written means and public presentations
  • Finance
  • Economics
  • Governance
  • Internship Experience
  • Globalization; Living in a Diverse Society

An interdisciplinary knowledge base with the practical application that knowledge through field practicums, internships, classroom activities and team projects, and case studies are emphasized. An internship in an approved setting, supervised by a specialist in the field is required.

Recommended Minors

  • Business Administration
  • Accounting
  • Public Relations
  • Sport Communication / Broadcasting
  • Legal Studies
  • Finance
  • Management
  • Marketing
  • Marketing Analytics

Sport Management Club

The Sport Management Club is open to any Otterbein undergraduate student who is interested in the sport and/or recreation business. The organization is totally student-run, under the supervision of sport management faculty advisors. The objectives of the SMGT Club are to provide professional development and networking opportunities within the sport industry, recruit incoming students, and further the knowledge of the sport management profession.

Resources

Interested in a career in Business, Accounting, and Economics along with Sport Management?  

The Department of Business, Accounting, and Economics (BAE) at Otterbein is dedicated to providing a personalized education of distinction that leads our graduates to inquiring, ethical, humane, and productive lives as global citizens. Our faculty are focused on action-oriented learning by integrating classroom knowledge with practice, through internships, research, service projects, study abroad, participation in professional associations, and networking with employers, faculty, alumni, community leaders and recruiters.