Minor in Marketing Analytics
The Marketing Analytics minor equips students with the analytical skills needed to transform data into actionable marketing insights and business recommendations. Through coursework in business analytics, marketing, statistics, and data visualization, students learn to collect, analyze, interpret, and communicate data to support strategic decision-making. The curriculum emphasizes quantitative analysis, critical thinking, business communication, and the effective presentation of analytical findings to diverse audiences.
A minor in marketing analytics requires 15 credit hours in total:
- Financial Accounting
- Statistics I
- Principles of Marketing
- Marketing Analytics
- One elective selected from Introduction to Econometrics or Statistics II