Minor in Marketing

Like the major, the marketing minor focuses on the creation and maintenance of exchange relationships. A minor in marketing in complementary for many business majors, particularly for business administration, international business, and management. Non-majors interested in the promotion of products or services within their field or in public relations should think strongly about a marketing minor. The requirements for this minor are: Financial Accounting, Business Communication, Principles of Marketing, Research in Behavioral Theories, and Advertising and Promotion.