Minor in Marketing

The Marketing minor provides students with a foundational understanding of the creation, communication, and maintenance of exchange relationships between organizations and their customers. It complements a variety of business majors, particularly Business Administration, International Business, and Business Analytics, by strengthening students’ knowledge of marketing principles and strategic decision-making. The Marketing minor is also well suited for students outside the business who are interested in promoting products, services, organizations, or ideas within their chosen fields, or who wish to develop expertise in marketing.

A minor in marketing requires 15 credit hours in total:

• Financial Accounting
• Data Visualization and Reporting
• Principles of Marketing
• Marketing Research
• One elective selected from Sales, Marketing Analytics, Retail Management, or Integrated Marketing Communications.