B.A. in Music & Business

Students in this popular program major in music can choose one of the following concentrations:

  • Arts Administration
  • Audio Production
  • Music Management

It includes an internship in the senior year, which may be at either a nearby or a distant location, according to the student’s interests. The program may qualify you to work professionally in the same field in which you completed you internship (or in another related field), or to pursue graduate study in music and business or in another arts degree track.

Student Learning Outcomes University Learning Goals (KMERI*)
Area 1: Technical; The student will demonstrate mastery of his/her instrument or voice, and articulate the processes used to develop oneself as a performing artist. Knowledgeable, Engaged
Area 2: Analytical; Through clear use of the written word, the student will be able to deconstruct music into its fundamental elements, such as form, rhythm, tonal centers, etc. This could also point to the pursuit of research, both scholarly and creative, as well as experimentation to expand the current knowledge base of the discipline. Multi-literate, Inquisitive
Area 3: Critical; The student will evaluate historical and contemporary repertoire with respect to historical contexts and personal performance, engaging in meaningful discussions of performances and other current resources. This area also encircles the general appreciation student through the development of basic skills to listen critically to performances and evaluate current publications and journalism. Engaged, Responsible
Area 4: Technological; The student will demonstrate mastery of various technological media, as well as develop plans for integration/application of available resources. For example, students can utilize a digital recording device during a performance, build and maintain a website for self-promotion, or arrange/edit music through a desktop publishing program (i.e., Sibelius). Knowledgeable, Multi-literate
5. The candidate can create and maintain a set of professional credentials, including (but not limited to) a resume, professional references, and an archive of relevant professional experiences. Knowledgeable, Responsible
1. The candidate can demonstrate performance skills at levels consistent with the goals of the specific degree concentration being followed. Knowledgeable, Engaged
2. The candidate can demonstrate knowledge of fundamental principles, issues, and systems associated with creative/intellectual property (i.e., copyright, publishing, licensing, contracts, patents, and trademarks). Knowledgeable, Responsible
3. The candidate can recognize and implement a variety of organizational structures and practices associated with business and music organizations. Multi-literate, Engaged
4. The candidate can demonstrate the ability to work alone, as well as with others, in music-industry related projects. Engaged, Inquisitive
5. The candidate can create and maintain a set of professional credentials, including (but not limited to) a resumé, professional references, and an archive of relevant professional experiences. Knowledgeable, Responsible
6. The candidate can demonstrate knowledge of principles, techniques, and common practices in business law management, business ethics, and marketing. Responsible
7. The candidate can analyze and participate in basic accounting practices. Knowledgeable, Multi-literate
8. The candidate will enter a professional internship prior to the completion of the degree. Knowledgeable, Multi-literate

*NOTE: KMERI refers to Otterbein's learning goals. It stands for KnowledgeableMulti-literateEngagedResponsible, and Inquisitive. To learn more about KMERI, visit our University Learning Goals page.

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