B.S. in International Business & Marketing

Otterbein’s International Business and Management major prepares students to succeed and lead in today’s complex and ever-changing global business environment. Building on a foundational course in international business, students may choose from a range of courses that address issues of managing in a global management such as cross-cultural management, international accounting, international economics, international finance, economic development and growth and other related electives. In addition, Otterbein regularly offers courses that involve travel abroad, combined with structured learning on and off campus. Students completing this major will be well-equipped to do business on a global level.

The Otterbein International Business and Management degree will prepare students for a career in multinational corporations, governments, intergovernmental organizations, global financial institutions, NGO’s and consulting firms engaged in international business.

Student Learning Outcomes University Learning Goals (KMERI*)
1. Understand and explain the economic theory underlying both trade and FDI, together with the key arguments both for and against free trade and FDI and their rationales. This also involves the interaction between economic and political considerations, and why and how countries collaborate to form regionally integrated economic and trade blocs, and the implications of these blocs for business strategy. Knowledgeable
2. Convey a coherent big-picture’ sense of the current world situation and institutions relating to international business; demonstrate an appreciation for the ways in which countries differ in terms of political, legal, economic, and cultural systems; be able to effectively and systematically research and compare countries with respect to these differences; use this knowledge to recommend appropriate and responsible decision alternatives to decision makers. Responsible
3. Explain the basic dynamics of the global foreign exchange market, the implications of the foreign market for international businesses, and basic strategies for minimizing potential adverse effects. Knowledgeable
4. Understand and apply key theory, concepts and considerations for international business strategies grounded in the Integration-Responsiveness (I-R) framework, and use this knowledge to address the “Why?”; “Where?”; “When?”; and “How?” of foreign entry decisions. Knowledgeable
5. Understand the unique opportunities and challenges of making socially responsible decisions in the context of conducting international business. Knowledgeable

*NOTE: KMERI refers to Otterbein's learning goals. It stands for KnowledgeableMulti-literateEngagedResponsible, and Inquisitive. To learn more about KMERI, visit our University Learning Goals page.