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Marketing

Marketing focuses on the creation and maintenance of exchange relationships. This focus includes issues related to branding, research, advertising, selling, and developing products. Individuals who excel in marketing are creative types who sharpen their skills related to speaking, listening, writing, and critical thinking.

The Marketing major at Otterbein is designed to prepare you for careers in advertising, sales, brand management, retail management, advertising, generalist marketing positions, and graduate study.

Course selection within the major include Principles of Marketing, Advertising and Promotion, Research in Behavioral Theories, Marketing Strategy, and a variety of electives directed at meeting your personal goals. The curriculum remains flexible enough for you to minor or major in another business discipline, such as International Business.

Preparing You to STAND Out for Life

Otterbein’s location in Westerville and its proximity to the Central Ohio business community serve the marketing major well. Representatives from area fast-food organizations, apparel retailers, and digital agencies can easily drive to campus for events. As a consequence, Otterbein’s marketing faculty host an annual young alumni career panel during the Autumn semester and an annual digital analytics career panel in the Spring. At these events, students learn about finding internships and jobs, workplace expectations, and the variety of career paths available to marketing majors.

This proximity also allows for clients to be involved in courses and for guest speakers. For example, retail management involves an area retailer where students develop and present a location analysis as part of a proposed expansion. In sales, sales representatives and other professionals perform role play activities with students as part of the course project. In the marketing analytics course, professionals from digital agencies and departments listen and critique students’ presentations.

The location also helps students with networking activities and internships. The Columbus chapter of the American Marketing Association hosts monthly luncheons, after-working social gatherings, and professional development workshops. Analytics Demystified hosts a monthly workshop and networking event that students event. Indeed, several students have received internship and employment offers by attending these events.

Our marketing graduates have a 90% plus placement rate. Recent graduates have accepted positions at national and regional companies such as Chase, Mettler-Toledo, OhioHelath, and Express. Other graduates have found employment at local employers such as Community Financial, Logospeed, and RevLocal.

Experiential Education

The marketing major at Otterbein University remains one of the most unique marketing majors in the country. The major provides a student-directed, student-led experience through all of its courses where students hone their analytical, design, presentation, and writing skills, and all courses involve a project.

Course projects include:

  • Sales (MKTG 2650) - Selling an actual product for a client to area businesses
  • Principles of Marketing (MKTG 3100) - Simulated market competition and decisions, marketing engineering cases
  • Research in Behavioral Theories (MKTG 3650) - Marketing research project
  • Marketing Analytics (MKTG 3850) - Semester long case study
  • Retail Management (MKTG 4100) - Location analysis project for a client
  • Integrated Marketing Communications (MKTG 4300) - MarketingEDGE national competition
  • Digital Marketing (MKTG 4910) - Web-based RealDeal Simulation

Visit the Otterbein course catalog for complete course requirements and descriptions

The Principles of Marketing course remains our signature course. Here students are exposed to a variety of topics, including:

  • Understanding the relationship between marketing activities and financial performance by calculating and interpreting a variety of metrics such as return on sales, return on investment, and net marketing contribution
  • Analyzing dataset and interpreting the results through the use of case studies in the Marketing Engineering analytics package
  • Performing the role of a brand manager by participating in the MarketShare simulation (NewShoes simulation), which focuses on the pharmaceutical (athletic footwear) industry.

Faculty

Together, Dr. Levin and Dr. Liu developed a unique marketing curriculum. In this major, students develop skills related to design, critical thinking, writing, presentation, analysis, argument, research, and many other items that will make students successful in the workforce and better prepared citizens.

Minor in Marketing

Like the major, the marketing minor focuses on the creation and maintenance of exchange relationships. A minor in marketing in complementary for many business majros, particularly for business administration, international business, and management. Non-majors interested in the promotion of products or services within their field or in public relations should think strongly about a marketing minor. The requirements for this minor are: Financial Accounting, Business Communication, Principles of Marketing, Research in Behavioral Theories, and Advertising and Promotion.

Marketing Analytics Minor

The Marketing Analytics minor links managerial recommendations to quantified support. Students learn skills related to analysis, writing, presentation, and business statistics. The Marketing Analytics minor is ideal for students who are majoring in Economics, Finance, or Journalism & Media Communication.

Otterbein's marketing analytics program is outstanding.
I have felt so prepared for this position.

Gena DiMattio, marketing intern at Express

Business, Accounting
& Economics

  • Dr. Michael A. Levin, Ph.D.

    Department Chair/Associate Professor
    Roush Hall 415
    p/ 614.823.1299
    e/ mlevin@otterbein.edu
  • Mary Kay Dunn

    Administrative Academic Assistant
    Roush Hall 419
    p/ 614.823.1310
    e/ mdunn@otterbein.edu